In the modern world, success depends on the image of the company no less than on successful management. Reputational losses are often worse than financial losses. Therefore, today great attention is paid to the creation of a “company face”, primarily on the Internet. Tools category Online Reputation Management (online reputation management) allows you to quickly track the company's image on the network and take effective measures to manage it. Reputation management on the Internet should be an ongoing process, not a reaction to the occurrence of force majeure situations that lead to a deterioration in the company's image.