Processing large arrays of data using various mathematical models allows
you to create a kind of "time machine" that gives you the opportunity
to "look into the future." This process is called predictive
analytics. Sometimes it is called "predictive" or "predictive."
On the basis of the forecasts obtained, the business gets the opportunity to
anticipate the behavior of potential consumers and enter the market with
relevant offers. The list of areas in which predictive analytics is applied is
very extensive, it includes, in particular, politics, military art, educational