With the introduction of digital technology and other innovations, the
pace of life is growing rapidly. And today for successful business it is
necessary to process huge amounts of information. The term “Big data” has come
into use not only IT specialists. A person is simply not able to cope with this
information flow. Modern devices that provide data collection, data
accumulation and processing, event identification, their classification, etc.
come to the rescue. The processing technologies of huge data arrays (Big DATA)
ensure the use of predictive (predictive or predictive) analytics approaches
for studying the market, the target audience of a product, understanding
business processes, etc.